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Those percentages are likely even larger today, the authors write. Through the 1980s and into the 1990s, a stigma was associated with personal advertisements that initially extended to online dating.

But today, "online dating has entered the mainstream, and it is fast shedding any lingering social stigma," the authors write. • A 2010 study of 6,485 users of a major online dating site found that men viewed three times more profiles than women did (597,169 to 196,363).

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online.

According to research by Michael Rosenfeld, a professor of sociology at Stanford University, in 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web.

what features their potential dates are attracted to.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.Online dating is a multi-million-dollar growth industry.Research shows men and women take a different approach to it.Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs.

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"In the words of one online dater: 'Where else can you go in a matter of 20 minutes [and] look at 200 women who are single and want to go on dates?

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