Indeed, it gives people an opportunity to prove they're smarter, more well-informed, and not as racist as Where White People Meet is.
But the outrage that's sprung up in response to the website doesn't really further the conversation about the casual racism that Ok Cupid has found is inherent in dating.
Facebook wants to help people change their relationship status.
Mark Zuckerberg announced a new feature for the social network on Tuesday focused on dating, taking a jab at dating apps like Tinder and Bumble.
In a section advertising its active users, only 11 were present when I checked at midday Tuesday: When you try to perform a "man seeking a man" search or a "woman seeking a woman" search, the site forces you to seek a heterosexual match.
The reason people are talking about the dating site is that there doesn't seem to be a need for it.
White people still represent the majority of Americans, and in the dating world, there are benefits to being white.
And they reveal that there's an attractiveness benefit to being a white man.
Rudder doesn't believe it's outright racism that drives this trend.